Speaking of Beer...

Brewer Anheuser-Busch reportedly will introduce a caffeinated, sweet-flavored beer to compete with flavored rums and vodkas.

The new beer B(E), "B to the E power," is expected to be released in November.

B(E) mixes beer with caffeine, guarana and ginseng, along with berry aromas. The new brew will have 6.6 percent alcohol by volume.

Its designed to appeal to 21 to 27 year-old drinkers, who are said to switch drinks more frequently.


Posted: Tuesday 5th October 2004, 1:52 PM



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